The Paula Deen website generates revenue through a combination of paid subscription, in-page ads, and pre-roll video ads. The site is easily managed by the Paula Deen marketing team, dynamically displaying content as it becomes available. New content is added daily, and the site strives to connect all aspects of Paula’s business: recipes, videos, blogs, events, and stores.
The site is hosted on an AWS Load Balancer with CloudFlare CDN using W3 Total Cache and memcache. The site averages around 30k unique visitors a day, with intermittent peaks around 60k users.