A Redesign and Rebuild Gave FreshPet a Massive SEO Boost
Freshpet’s underperforming website needed an overhaul. High bounce rates and dismal organic traffic plagued the in-house marketing team’s online efforts. We worked with the marketing team to launch a complete redesign and rebuild of freshpet.com. Over a 3-year period, we also helped guide and maintain their SEO and reputation management.
Before the redesign, their bounce rate was 38%; after our redesign, the bounce rate dropped to just 8%. And a few short months after taking over SEO efforts, their monthly organic traffic jumped 139%, while direct traffic more than doubled from 20,000 to over 43,000. Referral traffic leapt a whopping 329% to over 21,000 from 4,900 before optimization efforts.