Luxury luggage brand Travelpro set out to refresh their outdated website in 2017, and they selected Symphony Commerce’s eComm system as the platform for us to build on. They wanted to focus on large, high quality imagery that showcased their product line to existing and potential customers. Travelpro also wanted to build out their airline partnership program, which allows airline personnel from partner airlines to purchase products at discounted rates.
We built an elegant site frontend that put the company’s products and product collections at the forefront, making it easy for customers to find the luggage they need for every occasion. With a customizable sticky header that could be used for navigation and important announcements, content carousels built to display featured items and the brand’s social media presence, product pages with interactive color swatches, and embedded store locators, the site has a clear message and an obstacle-free path from product discovery to customer checkout.
For the custom airline personnel program integration, we built an API that interacts with Symphony Commerce’s user credential API. When airline personnel provide valid credentials, they are then directed to the appropriate airline category page where they can buy products specific to that airline program. Each airline partner was setup to have its own custom branding, custom login, and custom account page.
On top of building out the site frontend, we also built a post-checkout warehouse EDI integration that acted as the middleman between the eComm site and the warehouse fulfillment center. For this we implemented near-real time sales, inventory, and shipment reporting between JDE (ERP System) and Symphony Commerce’s system. The system is able to retrieve order details once a customer completes the checkout process, track once the order has shipped from the warehouse, and ingest flat files sent by the warehouse that contain inventory information. This integration, when combined with the site frontend, created a seamless customer experience from start to finish.